OUR STORY

Latonya Franklin, Editor in Chief, alongside Spring 2025 Semester internship teammates: Shania Jackson, Lead Stylist; Adysan Frank, Social Media; Andres Montes, Videographer; Aren Brenes, Social Media; Ashley Geller, Journalist; Franchesca Cartaya, Styling Assistant; Grace Vliet, Styling Assistant; Jonathon Robertson, Styling Assistant

Latonya Franklin, Editor, addresses prospective candidates during the University of South Carolina Fashion Internship Panel.

Founded in 2021, Metro Vieve Magazine has rapidly become a prominent voice in fashion, beauty, and lifestyle across Columbia, South Carolina, and the broader Carolina region.

Metro Vieve is fashion media focused, offering readers a curated mix of regional style, cultural insights, and community storytelling. They’re known as “the fashion heartbeat of the city,” spotlighting local trends, events like Maison de Stoi’s annual Nacht der Mode and Jour de la Mode fashion experiences, and serving as a platform for the area’s creative talent.

With a circulation of approximately 2,200 metropolitan subscribers since its launch, Metro Vieve has built a solid and engaged base. Their online presence also reaches thousands more, attracting about 3,800 unique website visitors in its first year and engaging a combined 35,000 social media accounts across platforms like Instagram, TikTok, and YouTube. The magazine’s core readership is largely women (about 80%) aged between 18 and 45, passionate about fashion and lifestyle in the capital city region.

Beyond just content, Metro Vieve fosters a real sense of community:

  • They invite models, photographers, bloggers, influencers, and designers to participate through editorial collaborations and exclusive submissions, particularly with locally-sourced fashion.

  • The “Vieve Community” and Model Call campaigns encourage readers to share their personal style, join creative projects, and even become featured personalities in the magazine.

    Most importantly, they support the next generation through internship opportunities—from styling and event coordination to journalism and content creation—partnering with local academic institutions.

    • Regional Relevance: Focused on the Carolinas, it’s deeply embedded in its community’s fashion culture.

    • Multifaceted Presence: From print to digital and across social platforms, Metro Vieve meets audiences wherever they are.

    • Talent Magnet: From creatives to fashion lovers, it cultivates local involvement and amplifies emerging voices.

    • Industry Connector: It bridges local designers, retailers, content creators, and readers via the magazine’s collaborative model.

Metro Vieve is more than a style magazine—it’s a cultural hub and creative incubator dedicated to the Carolinas’ fashion and lifestyle scene. With a growing readership, dynamic content, and active community initiatives, it plays a vital role in shaping and reflecting local style narratives.

Follow the Editor on Instagram for personal and on-the-scene insights at @itsjustlatonya